Company Novvam Group is the owner of a private label brand called Canivera. Canivera is a super premium dry dog and cat food. The communication to the clients always emphasizes the fact that Canivera is a complete, well-balanced and of the highest quality, which means that all Canivera products meet the basic nutritional needs of dogs and cats. The growing environmental pollution and animal lifestyle changes, require an innovative approach to their nutrition. Therefore, one of the most important elements of Canivera is the unique City Dog formula, which affects the whole body of the dog ĘC it nourishes, protects, cleanses and strengthens. Additionally Company developed also City Cat formula which is designed for cats living in cities. Success of Canivera marketing concept on the several European markets encouraged company to look for distributors worldwide.